These days the term 'Web Marketing' seems to be everywhere. Yet if the truth be told, whenever we hear it many of us still find ourselves shaking our heads -wondering what it really means and whether it actually has any real-life relevance to our business activities.

To a certain extent this confusion is hardly surprising. When it comes to the Internet many companies still prefer to shroud discussions about 'Web Marketing' in arcane techno-speak rather than simply stating the obvious: we live in an age in which it is no longer any more plausible to conduct business without the Internet than it would be to do so without the phone and post.

At 21c our in-house team of communications specialists work closely with our technical design partners to de-mystify online marketing and ensure that the latest web techniques are relevant and easy-to-use. We understand that getting started in the world of 'Web Marketing' - let alone keeping pace with ever changing trends - can be a daunting prospect, and work hard to make the complex simple. Together with our technical design partners, we not only build the most competitively priced web sites in the market, we ensure that they are part of an overall web strategy that works for you!

Core Services include:

• Website Design and Development
• Managed Search Engine Optimisation - or How to Get to the Top of Google!
• Content strategy, planning and writing for an online environment
• Internet marketing planning
• Website analysis and competitive intelligence
• Email marketing - devising, delivering and tracking
• eNewsletters - designing, devising, delivering and results analysis
• Website performance evaluation and reporting
• Usability and accessibility compliance

Our team’s results include:

• Transformation of a static, brochure-like website for a renowned seller of vintage original movie posters into a highly visual and interactive vehicle for transcending the local market and driving international sales.
• Delivery of accessibility and usability audits of existing eGovernment sites and detailed specifications for design improvement.
• Delivery of a full-service web management and design service that enabled a well-established retail outlet selling orthopaedic furniture to move to the top of Google and dramatically increase online sales.