21c understands that research and analysis form a fundamental part of any successful campaign or initiative. From desk top research through to stakeholder interviews, focus groups and workshops, 21c is adept at identifying and assessing your organisation's needs and ensuring that your strategy and tactics achieve core objectives.

Our team's results include:

• Desk top research and stakeholder interviews to assess the viability of a proposed £5 million pound public sector procurement product.
• Region-wide workshops to generate concepts and themes and ensure strong stakeholder support for major digital inclusion initiative.
• Focus groups with disability organizations and the socially excluded to ensure that communications material explaining a new government service is easy-to-understand and accessible for all.