21c believes that effective communications is critical to the success of an organisation's overall business plan - the most creative and compelling tactics in the world have little value if they do not help to drive key organisational strategies and objectives.
Our method is unique in that we do not approach communications as a ‘creative add on,’ but rather as an integral part of business development and planning. As such, we apply the same rigorous project management techniques to our communications initiatives as we do wider management consultancy projects.
Our team are experienced and qualified project managers as well as adept communications strategists. As such, we follow a tried and tested methodology for every project we undertake:
- Identification of core objectives
- Identification of target audiences
- Analysis of your sector's business and client equirements
- Website and marketing material analysis
- Competitor research analysis - strategies and threats
- Message and content development
- Identification of market positioning and opportunities
- Development of deployment plan
- Results tracking and assessment